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      Privacy Policy


      By accessing the website (the “site”) you agree to be bound by the terms herein. This site is provided to you by Sara Norberg under the company name S & Co, e-mail sara[at]sandcompany[dot]se (”S & Co”, ”we”, “our” or ”us”). This site is provided ”as is” and is provided to you without any warranties. We may change this site as we please and by using the site, you agree to the collection and use of information in accordance with this policy.


      What personal data we collect and why we collect it


      When visitors leave comments on the Site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

      An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.



      If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


      Contact and enquiry forms

      In our contact and enquiry forms you need to fill out personal information such as your name and email address. The personal information that you include in the message send via our forms is up to you and we advice you to not at any circumstance submit any data that can be seen as sensitive via any of our contact forms, e.g. date of birth or anything else that falls under sensitive information, since this isn’t information needed in a first contact.

      Our forms doesn’t store any data, they only submit an email with your message that are send to us. We will answer emails received via our forms in the sake of providing our services and doing business. We may follow up with you in matters where the end result or answer hasn’t been received, but we will not sign you up to any email lists for marketing.

      Emails received via the forms will not be stored unless there’s a good reason for the sake of providing our services and/or doing business with you (e.g. ongoing project and/or a new enquiry for more work where the information will be needed) for us to store it for a longer time. We continually clean out our inboxes, this is done at least two times per calendar year, and emails that doesn’t fall under the category of continued business, or information that we need to keep to comply with any laws, will be deleted if it was received more than a year ago.



      To make this site work properly, we place small data files called cookies on your device.

      You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.


      General cookies on our site

      If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

      If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

      When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select ”Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

      If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.


      Embedded content from other websites

      Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

      These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


      Social sharing buttons

      On our blog you can share the posts to several social media platforms. The plugin used to create the buttons for social sharing send requests to the third party API connected to the button you click on (e.g. clicking the sharing button for Twitter makes a call to the Twitter API, and so on) via your web browser to fetch information (like social shares, social comment count) and to be able to performe the share. This request made via your browser may include your IP-address, which can then be seen by the third-party that it’s being requested from. For more information about how this data may be used by the third-party please advice each third-party’s privacy policy.



      In order to improve our site, we generally record certain usage information using third-party analytics services (ie: Google Analytics) to evaluate your use of the site, compile activity reports, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the site and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the site, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. (For more information on Google Analytics, including how to opt out from certain data collection, please visit Please be advised that if you opt out of any service, you may not be able to use the full functionality of the site.)

      Our analytics account is set to only store data for 14 months. Note that the 14 month period is counted from your last visit on our site.


      Who we share your data with

      We will not disclose your information to other persons, except (i) to service providers or S & Co’s related companies, affiliates, advisers, agents and/or their respective employees under strict confidentiality obligations and with signed data processor agreements, (ii) where we are required to make the disclosure by law, in connection with legal proceedings or otherwise upon governmental or regulatory request or (iii) where we believe it is necessary or appropriate to protect the rights or property of S & Co.


      How long we retain your data

      If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

      For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

      Contact made, whether via the contact form or directly via email, will not be stored unless there’s a good reason for the sake of providing our services and/or doing business with you (e.g. ongoing project and/or a new enquiry for more work where the information will be needed) for us to store it for a longer time. We continually clean out our inboxes, this is done at least two times per calendar year, and emails that doesn’t fall under the category of continued business, or information that we need to keep to comply with any laws, will be deleted if it was received more than a year ago.


      What rights you have over your data

      If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.


      Additional information

      How we protect your data

      The security of your Personal Information is important to us but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We follow the procedures and recommendations under the GDPR and use commercially acceptable means to protect your Personal Information, but cannot guarantee its absolute security.


      What data breach procedures we have in place

      In the event of a data breach we will give immediate notice to everyone that may be affected by such a breach. We will make all reasonable efforts to identify the cause of such a breach and take the steps we deem necessary to establish the cause, and to prevent such a breach from reoccurring.


      Liability and Indemnity

      The Site is provided to as is and without any warranties for its accessibility and reliance on the material and content provided herein. The Site may link to third party sites and we assume no liability for the content or material on this site will be free from infection, viruses, worms, Trojan horses and/or other similar code. You are responsible for virus checking and taking any other protective steps.

      Our liability is limited to the maximum extent permitted by law. By accessing this Site, you agree to indemnify S & Co and any of its affiliates and officers against, and hold them harmless from, any and all claims and damages, including attorney’s fees, arising from or in connection with your use of the Site.



      From time to time, we may promote, affiliate with, or partner with other individuals or businesses whose programs, products and services align with ours. We want you to be aware that there may be instances when we promote, market, share or sell programs, products or services for other partners and in exchange may receive financial compensation or other rewards. Please note that we’re highly selective and only promote the partners whose programs, products and/or services we respect and have tested ourself. At the same time, you agree that any such promotion or marketing does not serve as any form of endorsement whatsoever. You are still required to use your own judgment to determine that any such program, product or service is appropriate for you. You are assuming all risks, and you agree that we’re not liable in any way for any program, product or service that we may promote, market, share or sell on or through our Website.


      Changes To This Privacy Policy

      This Privacy Policy is effective as of October 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

      We reserve the right to update or change our Privacy Policyat any time and you should check this Privacy Policy periodically. Your continued use of the site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

      If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


      Contact Us

      If you have any questions about this Privacy Policy, and/or would like to enforce your rights over your data submitted on this site, please contact us via email, sara[at]sandcompany[dot]se, or via any of our contact forms on the site.